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The Bridal Shop
Dresses for ‘I Do’
Whether you’re saying yes in a garden, a château, or a courthouse, The Bridal Shop is where Maison Amory’s most romantic silhouettes meet the most luminous day of your life.
Discover the DressesThe Laced Up Tulip Dress in Vanilla
The Laced Up Tulip Dress in Ivory
The Laced Up Tulip Dress in Dusty Pink
The Tulip Dress in Ivory
The Tulip Dress in Cream Jacquard
The Tulip Dress in Dusty Pink
The Rendez-Vous Dress in White
The Maiden Dress in Cream
The Maiden Dress in White Embroidery
The Maiden Dress in Ivory Rose
The Belmont Dress in Cream
The Belmont Dress in Dusty Pink
The Jardin Secret Gown in White
The Monaco Mini in White
The Monaco Gown in Ivory
The Monaco Gown in Fairytale Pink
The Juliette Gown in White
The Strapless Muse Maxi In Ivory
The Bridal Shop
Designed for the woman who has always known exactly how she wanted to feel on her wedding day; effortlessly luminous, like a photograph taken in the golden hour of some long-ago summer. The Bridal Shop draws from Maison Amory’s deepest well of romanticism: flowing white and ivory gowns, delicate details that feel inherited rather than bought, silhouettes that move with you, and unapologetic charm in every seam. From the rehearsal dinner to the last slow dance, explore the dresses you’ve dreamed of.
The White Guide

White
COOL UNDERTONE
A pure, luminous white with blue-pink undertones. Crisp, clean, and modern — the white of fresh linen and morning light.

Cream
WARM UNDERTONE
An antique white with golden-yellow warmth. Softer than pure white — reminiscent of aged paper, candlelight, and stone walls.

Ivory
NEUTRAL UNDERTONE
A muted, earthy off-white with balanced undertones. Neither cool nor warm — grounded, quiet, and deeply refined.
The Pearl White Maxi Ceremony Dress in Cream
The Serenade In Satin Midi Ceremony Dress in Cream
The Dress Of Laurel in White
The Regal Radiance Gown in Ivory
The Regal Radiance Gown in Heavenly Pink
The Debutant Dress in Cream Jacquard
The Oversized Bow in Cream
The Embellished Oversized Bow in White
The Moonlight Strolls Maxi Dress in White Embroidery
The Grandeur Cape in White
The Glowing Grace Overskirt in White
The Glowing Grace Overskirt in Dusty Pink
The Swan Lake Maxi Dress in Cream Custard
The Windsor Maxi in White Embroidery
The Windsor Maxi in Ivory Rose
The Sunkissed Day Dress in White Embroidery
The Strapless Opera Maxi in Ivory
The Embellished Strapless Opera Maxi in Ivory
The Strapless Helena Maxi in White
The Strapless Helena Maxi in Heavenly Pink
The Dauphine Maxi in White
The Tulip Mini in Ivory
The Cordial Dress in Dusty Pink
The Ingenue Dress in Vanilla
The Bridal Shop is a curated selection of white, ivory, and cream dresses—from ethereal maxi gowns and slip dresses to embellished occasion wear designed with the bride in mind at every stage of her celebration. Each piece is crafted for the woman who wants to feel beautiful not just for the ceremony, but for every soft and fleeting moment surrounding it: the morning getting dressed with her closest friends, the candlelit dinner, the walk through the garden after. Nostalgic, feminine, and cinematic.